SUU Special Problems — Assignment 1 Design Fundamentals Review

Review the attached PDF. Download Here.

Using your Sketchbook define each of the terms below in your own words and print out or draw examples of each.

This Assignment will be due. Wednesday September 3, 2014

Color Harmonies:

Saturation

Value

Monochromatic

Analogous

Triadic

Complimentary

Split Complimentary

Tetratic 

Typography:

Anatomy of Type

Leading

Kerning

Logos:

Mark

Logotype

Composition:

Proximity

Visual hierarchy

Symmetry and Asymmetry

Repetition

Unity

Contrast

Dynamics

Emphasis

Sketching:

Concept Sketch

Exploration Sketch

Exploratory Sketch

Persuasive Sketch

Mood boards:

Focussed

Unexpected Connections

What should be included in a mood board.

Advanced Terms:
Root 4 Rectangle

golden rectangle

2:3 rectangle

1:3 double square

root rectangle

Gamut

Arabesque (European)

Ellipses

Enclosures

Figure Ground Relationship

Coincidences

Edge Flicker

Tangent

Be prepared for a review and test (the fundamentals of design)